Sports fan Engagement
Sports fan Engagement
Sports fan Engagement
Sports fan Engagement
OVERVIEW
OVERVIEW
OVERVIEW
OVERVIEW
At the height of the COVID-19 pandemic, myself and three colleagues set out to evolve the professional sports landscape with the goal of creating an enhanced fan experience.
At the height of the COVID-19 pandemic, myself and three colleagues set out to evolve the professional sports landscape with the goal of creating an enhanced fan experience.
At the height of the COVID-19 pandemic, myself and three colleagues set out to evolve the professional sports landscape with the goal of creating an enhanced fan experience.
At the height of the COVID-19 pandemic, myself and three colleagues set out to evolve the professional sports landscape with the goal of creating an enhanced fan experience.
Bant' Sports
Bant' Sports
Bant' Sports
Bant' Sports
2020-2021
2020-2021
2020-2021
2020-2021
TEAM
TEAM
TEAM
TEAM
Researcher (my role)
Researcher (my role)
Researcher (my role)
Researcher (my role)
Product Designer (my role)
Product Designer (my role)
Product Designer (my role)
Product Designer (my role)
Co-Founder (myself and 3 others)
Co-Founder (myself and 3 others)
Co-Founder (myself and 3 others)
Co-Founder (myself and 3 others)
(001)
Early market interviews and surveys with individuals with varying participating in sports betting revealed three primary opportunities:
Early market interviews and surveys with individuals with varying participating in sports betting revealed three primary opportunities:
Early market interviews and surveys with individuals with varying participating in sports betting revealed three primary opportunities:
01
People understand that they're at a disadvantage when betting against a casino setting the odds.
People understand that they're at a disadvantage when betting against a casino setting the odds.
02
Betters participate in sports betting for an increased stake in the game over monetary gain.
Betters participate in sports betting for an increased stake in the game over monetary gain.
03
There’s a steep learning curve to get into sports betting.
There’s a steep learning curve to get into sports betting.
(002)
Strategy
Strategy
Strategy
Strategy
(003)
After concept testing with low-fidelity prototypes, we ran a four-week diary study to understand user behavior as they interact with other users over multiple sessions.
After concept testing with low-fidelity prototypes, we ran a four-week diary study to understand user behavior as they interact with other users over multiple sessions.
After concept testing with low-fidelity prototypes, we ran a four-week diary study to understand user behavior as they interact with other users over multiple sessions.
12
12
Friends
Friends
04
04
Weeks
Weeks
08
08
Check-ins
Check-ins
(004)
bant'
bant'
bant'
bant'
The Bant' Sports brand looks to tell the same story as the product it represents. Short for "banter" the Bant' brand aims to create a trustworthy and fun space for sports fans to compete together.
The Bant' Sports brand looks to tell the same story as the product it represents. Short for "banter" the Bant' brand aims to create a trustworthy and fun space for sports fans to compete together.
The Bant' Sports brand looks to tell the same story as the product it represents. Short for "banter" the Bant' brand aims to create a trustworthy and fun space for sports fans to compete together.
Inclusive
Inclusive
Inclusive
Over
Over
Over
Exclusive
Exclusive
Exclusive
Competitive
Competitive
Competitive
Over
Over
Over
Passive
Passive
Passive
Empowering
Empowering
Empowering
Over
Over
Over
Discouraging
Discouraging
Discouraging
Clear
Clear
Clear
Over
Over
Over
Vague
Vague
Vague
Emotional
Emotional
Emotional
Over
Over
Over
Apathetic
Apathetic
Apathetic
Informed
Informed
Informed
Over
Over
Over
Arbitrary
Arbitrary
Arbitrary
Evolving
Evolving
Evolving
Over
Over
Over
Static
Static
Static
(005)
"Olympia", the Bant' Sports design system, afforded the ability to make swift foundational modifications to the application throughout testing.
"Olympia", the Bant' Sports design system, afforded the ability to make swift foundational modifications to the application throughout testing.
"Olympia", the Bant' Sports design system, afforded the ability to make swift foundational modifications to the application throughout testing.
(006)
Built mobile-first, the Bant' app allows users to compete unrestricted from anywhere, with anyone.
Built mobile-first, the Bant' app allows users to compete unrestricted from anywhere, with anyone.
Built mobile-first, the Bant' app allows users to compete unrestricted from anywhere, with anyone.
01
Create a game by selecting one or more sporting events and determine what picks you want to compete on.
Create a game by selecting one or more sporting events and determine what picks you want to compete on.
Create a game by selecting one or more sporting events and determine what picks you want to compete on.
↓
02
Invite your friends to play in your game or join the games made by people you know.
Invite your friends to play in your game or join the games made by people you know.
Invite your friends to play in your game or join the games made by people you know.
↓
03
Compete by making picks for the designated events within a game.
Compete by making picks for the designated events within a gam
Compete by making picks for the designated events within a gam
↓
04
Track your picks as the events happen to see who guessed the most correct.
Track your picks as the events happen to see who guessed the most correct.
Track your picks as the events happen to see who guessed the most correct.
Track your picks as the events happen to see who guessed the most correct.
Drag →
Swipe →
(007)
The Bant' Sports app was built and funded through the approaching 2021 NFL season. However, due to misaligned operational expectations among the founding team, we decided to sunset the project prior to launch.
The Bant' Sports app was built and funded through the approaching 2021 NFL season. However, due to misaligned operational expectations among the founding team, we decided to sunset the project prior to launch.
The Bant' Sports app was built and funded through the approaching 2021 NFL season. However, due to misaligned operational expectations among the founding team, we decided to sunset the project prior to launch.
Like what you see? let me know. Don't like what you see? let me know. Either way, lets chat.
Like what you see? let me know. Don't like what you see? let me know. Either way, lets chat.
Like what you see? let me know. Don't like what you see? let me know. Either way, lets chat.
Like what you see? let me know. Don't like what you see? let me know. Either way, lets chat.